MMCSCIFINHOW SCIFIN WORKS

A New Media Paradigm

In October 2005 a seismic shift occurred in an important business sector, media. That event was set off when Apple Computer announced that they would be downloading network television shows and with it, the media industry, Americas’ second largest export, moved from Hollywood to Silicon Valley. That change was already evident on Main Street dangling from the ears of teenagers. Almost overnight, the I-Pod had changed the music business, now the television distribution system was moving from a network of owner operated local stations and cable providers to servers farms around the country mostly run by IT companies in California. It also heralded the introduction of the Micro-Network. For business to business marketing and commerce this represents a unique opportunity to streamline business communications, promoting growth and greater profitability.

What is a Micro-Network.

It is a group of people with common business interests. For example, interior designers, architects, builders, commercial developers, construction materials manufacturers represent one type of Micro-Network. Scifin.net™ is the archetype of what a Micro-Network is and how it runs. Scifin.net™ can be characterized as a “YouTube” for Technology Transfer, connecting inventors to investors, in other words, University Researchers, Entrepreneurs, Venture Capitalists, Corporations Associations and Foundations

How does it work

The network has three operating components:

 

  • An on-line broadband system that plays 3-4 minute videos, called a "Cyberpitch™" that is linked to research papers, information and e-mail.
  •  

  • A mobile delivery system called VPUSH which allows those with new technologies to send a SMS text message to a web/video enabled cell phone, Blackberry or Treo. That link takes the recipient to a WAP site, a form of web-site designed for handheld devices. From there they can read text, download videos, call and email, all while waiting for their connecting flight at the airport.
  •  

  • The third component is a Video One Page, an interactive web-page with embedded video designed for target marketing to clients.

  • Sound simple? It is! Try it out here:

    .wmv

    (for Windows Users)

    .mov
    (for Macintosh Users)

                           

    Using SciFin.Net™

    This system is a marketing utility like a cell-phone, we do not expect to receive points or percentages for connecting inventors to investors or vice-a-versa. It is a sponsored subscriber network that  has two business components, the first allows IP holders to “push” their Technologies out into the marketplace, in an easy to understand and practical manner. The second is a “pull” mechanism allowing those companies and investors looking for technology to have it confidentially sent to them, the program is called “Just Gives Us A Minute” and it operates independently of the main site. By clicking the “First Look” item, a company can log into their own exclusive, secure area to watch videos of technologies, uploaded by IP holders, along with a short text description with links to papers, data and email contact.

    Micro Networks offer the prospect of new business alliances with scientists, entrepreneurs and inventors that can help grow your company. This type of connectivity was not possible a few years ago, but with the development of broadband and mobile delivery your business network just got a whole lot larger and a lot more streamlined.

    SCIFIN

    For further information on Micro-Networks e-mail at peter@mediamarketingconsultants.com Information on MMC can be found at www.mediamarketingconsultants.com